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Earns transferable Membership Rewards points, Earn a $500 bonus when you spend $4,500 in the first 3 months of account opening, Earn unlimited 1.5% cash back for your business on every purchase, everywhere with no limits or category restrictions, Rewards won't expire for the life of the account, Redeem your cash back rewards for any amount, Free employee cards, which also earn unlimited 1.5% cash back on all purchases, $0 fraud liability if your card is lost or stolen. The answer is maybe. For more information please see our Advertiser Disclosure. Get $200 back in statement credits each year on prepaid Fine Hotels + Resorts or The Hotel Collection bookings, which requires a minimum two-night stay, through American Express Travel when you pay with your Platinum Card. 6% Cash Back at U.S. supermarkets on up to $6,000 per year in purchases (then 1%). Why or why not?\u003C\/li\u003E\n \u003C\/ol\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"full pad-none align-left clearfix\"\u003E\n\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\n\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" data-src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/expert-advice-headshots_sfuxjr\" data-srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003ECarey K. Morewedge\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Professor of Marketing\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-carey-morewedge\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeVisibility--show-small\"\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003C\/div\u003E\n\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\n\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" data-src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/christine-vogt_hdifce\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/christine-vogt_hdifce\" data-srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/christine-vogt_hdifce 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/christine-vogt_hdifce 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EChristine A. Vogt, Ph.D.\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Emeritus Professor, Former Director\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-christine-vogt\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\n\u003Cdiv class=\"ShortcodeVisibility--show-small\"\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003C\/div\u003E\n\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\n\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" data-src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/expert-advice-headshots_sfuxjr\" data-srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/expert-advice-headshots_sfuxjr 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EVictor Ricciardi\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Visiting Assistant Professor\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-victor-ricciardi\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\n\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" data-src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/megan-hunter_ighvjs\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/megan-hunter_ighvjs\" data-srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/megan-hunter_ighvjs 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/megan-hunter_ighvjs 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EMegan Hunter\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Assistant Professor\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-meghan-hunter\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\n\u003Cdiv class=\"ShortcodeVisibility--show-small\"\u003E\u003C\/p\u003E\n\n\u003Chr\u003E\n\n\u003Cp\u003E\u003C\/div\u003E\n\u003Cdiv class=\"third pad-half align-left clearfix\"\u003E\n\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 80px;\" data-src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/genevieve-oconnor_yo7typ\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_80\/v1\/genevieve-oconnor_yo7typ\" data-srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_80\/v1\/genevieve-oconnor_yo7typ 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_80\/v1\/genevieve-oconnor_yo7typ 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"ShortcodeList--root \"\u003E\n\n \u003Cdiv class=\"ShortcodeList--content\"\u003E\n \u003Cdiv class=\"ShortcodeList--column\"\u003E\n \u003Cul class=\"ListUnordered--root ListUnordered--plain\"\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cstrong\u003EGenevieve O'Connor, Ph.D.\u003C\/strong\u003E\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n Associate Professor of Marketing\n \u003C\/li\u003E\n \u003Cli class=\"ListUnordered--list-item\"\u003E\n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root ShortcodeLink--black\" title=\"Read Answer\" href=\"#expert-genevieve-oconnor\"\u003ERead Answer\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeDisclaimer--root ShortcodeDisclaimer--root \"\u003E\n \u003Cdiv class=\"ContextualDisclaimer--root\"\u003E\n \u003Cp class=\"ContextualDisclaimer--copy\"\u003E\n \u003Cp\u003EThe commentary provided by these industry experts represent their viewpoints and opinions alone.\u003C\/p\u003E\n\n \n \u003C\/p\u003E\n\u003C\/div\u003E\n\n\u003C\/div\u003E\n\n","padding":"double"}, {"backgroundColor":"white","content":"\n\u003Cdiv class=\"ShortcodeImage--root left\" \u003E\n \u003Cdiv class=\"ShortcodeImage--image-container \"\u003E\n \u003Cimg alt=\"headshot of expert\" class=\"ShortcodeImage--image lazyload\" style=\"width: 60px;\" data-src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-headshots_sfuxjr\" src=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,e_blur:1000,f_auto,h_1600,q_1,w_60\/v1\/expert-advice-headshots_sfuxjr\" data-srcset=\"https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_1.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-headshots_sfuxjr 1x, https:\/\/res.cloudinary.com\/value-penguin\/image\/upload\/c_limit,dpr_2.0,f_auto,h_1600,q_auto,w_60\/v1\/expert-advice-headshots_sfuxjr 2x\"\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Ch3 id=\"expert-carey-morewedge\"\u003ECarey K. Morewedge\u003C\/h3\u003E\n\n\u003Cp\u003EProfessor of Marketing and Everett W. Lord Distinguished Faculty Scholar, Questrom School of Business, Boston University\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeToggle--root ShortcodeToggle--article \" id=\u003E\n \u003Cbutton class=\"ShortcodeToggle--toggle\" onclick=\"this.parentNode.classList.toggle('ShortcodeToggle--open');\"\u003E\u003Cp class=\"ShortcodeToggle--label\"\u003ESee their advice\u003C\/p\u003E\u003C\/button\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents-wrapper\"\u003E\n \u003Cdiv class=\"ShortcodeToggle--contents\"\u003E\n \u003C\/p\u003E\n\n\u003Ch4\u003EHow do words like \"bonus\" or \"rewards\" impact consumers\u2019 buying decisions?\u003C\/h4\u003E\n\n\u003Cp\u003EConsumers respond differently to promotions if those words lead consumers to see them as a gain (e.g., \"bonus\" and \"rewards\") or as the reduction of a loss (e.g., \"savings\" and \"rebates\"). Credit card sign-up bonuses are considered rebates on your spending, so they're usually not counted as taxable income. Brand marketers need to understand, via marketing research and data analytics on digital platforms, the channels that consumers use to learn about and purchase products. Tip:You can find discounted award flights through Delta SkyMiles Flash Deals. Why or why not?\u003C\/h4\u003E\n\n\u003Cp\u003EThese kinds of status levels are likely to work well for high-identity products where consumers feel like they are in a relationship with the brand or use it to express to themselves and others important facets of their identity, but they are unlikely to work in cases where the consumer views the good as a commodity. If anything, if the reward or loyalty programs face customer service issues themselves, it might backfire. These words have the biggest influence on the marginal customer. In your opinion, what can hotels do to appeal more to younger generations?\u003C\/h4\u003E\n\n\u003Cp\u003EThere are many choices in the accommodations industry. Framing is based on communicating words or phrases as a \"positive frame\" that results in positive outcomes. For rates and fees of Hilton Honors American Express Card, please click here. When a customer attains the next level (i.e., moving from silver to gold), they are being rewarded, which could trigger an emotional response. Additionally, when redeeming "bonuses" or "rewards," consumers feel that they can "treat themselves" more. Some issuers, like Chase for example, apply the 5/24 rule to card approval. Getting a sign-up bonus credit card can certainly be worth it, especially when the card has more to offer users beyond the first year. In terms of emotion, research shows that when consumers evaluate brands, they tend to be more receptive to ads that appeal to their emotions (e.g., personal feelings) rather than ads that appeal to their cognition (e.g., brand features and facts).\n\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--horizontal-center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cspan\u003E\u003Ca class=\"ShortcodeLink--root Button--root Button--primary Button--auto-width\" title=\"Back to all experts\" href=\"#expertadvice\"\u003EBack to all experts\u003C\/a\u003E\u003C\/span\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n","padding":"double"}, Capital One Savor Cash Rewards Credit Card, Capital One Spark Cash Select - $500 Cash Bonus, Delta SkyMiles Platinum American Express Card, Southwest Rapid Rewards Premier Credit Card, Blue Cash Preferred Card from American Express, The Business Platinum Card from American Express. In that case, a personal apology would be better.\u003C\/p\u003E\n\n\u003Cp\u003ELoyalty programs are useful for locking in customers in contexts where they make repeated purchases from a firm, particularly for firms susceptible to commodification, like airlines. That's $900 toward travel when you redeem through Chase Ultimate Rewards. All points earned count towards Companion Pass, Card has a modest earning rate on your regular purchases, Companion Pass only lasts a year (regularly earned Companion Passes normally last up to two years). Unlock over $1,000 in value per year for statement credits on select purchases with your Card, including up to $400 with Dell Technologies, up to $360 with Indeed, up to $150 with Adobe and up to $120 on wireless telephone purchases. If anything, if the reward or loyalty programs face customer service issues themselves, it might backfire. Membership Rewards points arent as valuable when not redeemed for travel, Earn unlimited 2% cash back on every purchase, everywherewith no limits or category restrictions, Comes with no preset spending limit, so it can adapt to your needs based on your spending behavior, payment history and credit profile, Earn an annual $200 cash bonus every year you spend $200,000 or more, Earn unlimited 5% cash back on hotels and rental cars booked through Capital One Travel, Add employee cards for free, and earn unlimited 2% cash back from their purchases, Spark Cash Plus has no APR because your balance is due in full every month, Straightforward card with a high earning rate, Earn an annual $200 bonus each year you spend $200,000 or more, No way to maximize your rewards with this simple cash back card, High spending threshold to earn the full bonus. But inappropriate e-communications can lead to consumer fatigue and backfire with \"unsubscribing\" behaviors. Earn 100,000 Membership Rewards Points after you spend $6,000 on purchases on the Card in your first 6 months of Card Membership. If youre earning a bonus on a cashback credit card, then the bonus offer will be fairly cut and dry. That's $900 toward travel when you redeem through Chase Ultimate Rewards. We highlight below the best card bonus offers from top card issuers: Tip: Take advantage of bank account bonuses. Capital One only lets you have two personal credit cards with them, and you can only get approved for a new credit card offer every six months. Decide whether you want a personal or business credit card. Furthermore, cards usually offer valuable ongoing benefits to their cardholders in addition to the sign-up bonus. However, over the long term, even the best rewards and loyalty programs will lose customers with closed accounts or lower usage if customer service issues are always a problem. A persons house in a neighborhood is considered more unique and genuine than a standard hotel room to many millennials. Social media engagement and advertising in a wide variety of placement options can help hotels expand their loyal customer base.\u003C\/p\u003E\n\n\u003Cp\u003EI just finished a doctoral student who conducted her dissertation on digital content that is effective with increasing purchase intent. This is particularly true if you plan to earn airline miles or hotel points that may be difficult to use. Why or why not?\u003C\/h4\u003E\n\n\u003Cp\u003EYes, it does create an emotional impact. The American Express Global Lounge Collection can provide an escape at the airport. All of these programs let you earn points you can redeem for travel, gift cards, merchandise or even transfers to airline and hotel partners. Earn 30,000 Bonus Points after you spend $1,000 on purchases in the first 3 months from account opening. Companies must be cognizant that service issues will happen. Retailers could offer consumers a discount for late delivery of a product, for example, but a discount is unlikely to appease a customer who felt insulted or discriminated against by a salesperson. Loyalty programs seem to be ineffective in domains where it is cheap for consumers to belong to and benefit from many loyalty programs (e.g., grocers), but they seem to be effective where loyalty programs make more demanding requirements of consumers (e.g., airlines).\u003C\/p\u003E\n\n\u003Ch4\u003EDo you feel that the brand naming of rewards (e.g., \"gold elite status\") creates an emotional impact on shoppers? platinum fee Earn 7X Hilton Honors Bonus Points for each dollar of eligible purchases charged directly with hotels and resorts within the Hilton portfolio. Earn 2X points on local transit and commuting, including rideshare. Afterall, the rewards aren't worth it if you end up in debt. ValuePenguin does not include all financial institutions or all products offered available in the marketplace. Earn 1X Miles on all other eligible purchases. Earn 3 Free Nights (each night valued up to 50,000 points) after qualifying purchases. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered. = Miles value for that specific fare. Also, the customer must have a positive experience and impression of the actual service or product.\u003C\/p\u003E\n\n\u003Cp\u003ELastly, it is essential there are no customer service issues with the rewards program or the specific product or service. If youre worried about spending enough to earn a credit card bonus, we recommend putting a few expensive items on your card. Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar, Questrom School of Business, Boston University. Though service issues and failures can create blockades between a customer and provider, they also present a viable opportunity for the provider to strengthen their relationship with the customer. Why or why not?\u003C\/h4\u003E\n\n\u003Cp\u003EPerception is a powerful tool in marketing and has been shown to influence customers. If youd rather earn your sign-up bonus in cash back, stick with a cash back card instead. Requirements vary by the card. Gold or Rose Gold. We select offers that will offer the most dollar value for the average cardholder. Tip: Be sure to maximize the Membership Rewards points earned with this card by redeeming them for travel through the Amex Travel portal or by transferring them to Amex airline and hotel partners. Before choosing a sign-up bonus credit card, youll want to decide whether you need a personal or business credit card. Earn 3X Hilton Honors Bonus Points for all other eligible purchases on your Card. The consumer must believe that the rewards level (e.g., "gold elite status") provides great benefits and value after the purchase of an item or service. Those consumers who are involved in the reward and loyalty programs might be slightly more patient when facing service issues, as they have a greater sense of loyalty, but it is not enough to overcome them.\u003C\/p\u003E\n\n\u003Ch4\u003EDo you feel that the brand naming of rewards (e.g., \"gold elite status\") creates an emotional impact on shoppers? For example, it may be an excuse to get a sugary frappuccino rather than someone's traditional black coffee order. For example, an advertisement for a new product or service will frame the positive attributes and avoid the potential disadvantages, resulting in a more positive impression and a lower perception of risk for a new item. Tip: While the points arent transferable, this card offers multiple valuable ways to redeem your rewards. Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. Citi is an advertising partner. Earn 30,000 Bonus Points after spending $1,000 on purchases in your first 3 months from account opening with the Marriott Bonvoy Bold Credit Card! Wells Fargo limits sign-up bonuses to cardholders who have opened the same card and earned the bonus already within the last 15 months. Payment of the government imposed taxes and fees of no more than $80 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Rewards and loyalty programs are used to attract and engage customers while also strengthening customer retention.\nCompanies must be cognizant that service issues will happen. For rates and fees of The Platinum Card from American Express, please click here. 6% Cash Back on select U.S. streaming subscriptions. $189 CLEAR Credit: Use your Card and get up to $189 back per year on your CLEAR membership. If you don't use your card, you likely won't qualify for the sign-up bonus. tribute \u003C\/p\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"}, {"backgroundColor":"gray","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeIcon--root ShortcodeIcon--margin-bottom\"\u003E\n \u003Cspan class=\"ShortcodeIcon--icon ShortcodeIcon--small ShortcodeIcon--black ValuePenguinIcon--star-empty\"\u003E\u003C\/span\u003E\n \u003Cp class=\"ShortcodeIcon--content\"\u003E \u003Cstrong\u003ETip:\u003C\/strong\u003EYou can find discounted award flights through Delta SkyMiles Flash Deals.\u003C\/p\u003E\n\u003C\/div\u003E\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"}, {"backgroundColor":"ice","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cstrong\u003EHotel points formula\u003C\/strong\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cdiv class=\"ShortcodePullquote--root\"\u003E\n \u003Cp class=\"ShortcodePullquote--text ShortcodePullquote--black\"\u003E\n Cash price* \u00f7 Number of points needed for hotel stay\n= Points value for that specific reservation\n \u003C\/p\u003E\n\u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E*including taxes and fees\n","padding":"double"}, {"backgroundColor":"ice","content":"\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cstrong\u003EAirline miles formula\u003C\/strong\u003E\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cdiv class=\"ShortcodeAlign--root ShortcodeAlign--center\"\u003E\n \u003Cdiv class=\"ShortcodeAlign--container\"\u003E \n \u003Cdiv class=\"ShortcodePullquote--root\"\u003E\n \u003Cp class=\"ShortcodePullquote--text ShortcodePullquote--black\"\u003E\n Cash price* \u00f7 Number of miles needed for fare\n= Miles value for that specific fare\n \u003C\/p\u003E\n\u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/p\u003E\n\n\u003Cp\u003E*minus taxes and fees\u003C\/p\u003E\n\n\u003Cp\u003E","padding":"double"}. Here are our approaches to common scenarios: We also consider other card benefits such as travel and purchase protections, lounge membership and airline companion passes in deciding between comparable offers. The results are mixed. That said, the real benefits of loyalty programs are hard to evaluate. These are goods and services whose purpose is to make the buyer feel good. Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. Earn 3 Free Nights (each night valued up to 50,000 points) after spending $3,000 on purchases in your first 3 months from account opening with the Marriott Bonvoy Boundless Credit Card! Rewards and loyalty programs are far too commonplace to overcome customer service issues. And, if youre in doubt, you can also consider earning flexible points with a program like Chase Ultimate Rewards, Citi ThankYou Rewards or American Express Membership Rewards. Note, unlike typical credit cards, American Express Gold Card allows you to carry a balance for some charges, but not all.

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